Most of my work comes from word of mouth. Do I need a roofer website?
Maybe not to find work, but referred customers still look you up. A homeowner given your name by a neighbour will search for you before letting you on the roof, and a site with your photos, insurance and real reviews backs up the recommendation. A website matters most for larger planned jobs, like re-roofs and flat roofs, where people compare two or three roofers before deciding.
How do I show customers I am not a cowboy roofer?
With things they can check. Your company details, a real phone number, photos of your own roofs with the town named, links to any trade body or scheme register you belong to and Google reviews from named customers. Avoid stock photos of roofs you did not do. Customers who have seen doorstep scam warnings notice them.
Can the site handle emergency leaks and planned re-roofs differently?
Yes. The leak and storm damage pages lead with your number, your call-out hours and what the customer can safely do while they wait, such as moving belongings and catching drips. Re-roof and flat roof pages lead with photos, materials and a survey request. You decide whether you take emergency work at all.
Can you make a page for every town I cover?
We usually recommend one strong coverage page plus detailed service pages, rather than dozens of copies of the same page with a different town name. Google treats near-identical location pages as low value. If you have real roofs to show in a town, or something specific to say about local housing such as slate terraces or post-war bungalows, a dedicated page can be worth it.
Will this get me to the top of Google for roofer searches?
No one can promise rankings, and you should be wary of anyone who does. A fast site with real pages for each roofing service, an accurate Google Business Profile and genuine reviews gives Google and customers what they need. Results depend on your area, how many roofers compete there and your reviews, and they take time.
Will you write the pages, and what do you need from me?
We draft the pages from a short call and your details, then you check them before anything goes live. The most useful thing you can send is photos: before, during and after shots of real jobs, ideally from the scaffold. Our Roof-Tech website walkthrough shows how one roofing firm ties repair pages, local coverage and survey enquiries together.
Can you use my existing domain and website?
Yes. We look at what you have first. If your domain has been in use for years and the site works on a phone, keeping the domain and rebuilding the pages is often the sensible route. We set up redirects if page addresses change.